Artist Development and Production.com is a blog destination where you can find information about pursuing your career as a singer, songwriter, or recording artist.

Alex Houton, is a music industry veteran, major label music producer/songwriter, and artist development expert. Alex Houton owns AHM Media and is co-founder and producer of Spotlight 87 Entertainment Group with 6X Grammy Award winning engineer/producer, Brian Vibberts, and founder of the @SingerSuperstars Instagram account.

Alex Houton is also an entrepreneur with companies in the entertainment and tech spaces, and spent many years as a session guitarist, sideman, and solo singer/songwriter before eventually producing, writing songs for, and developing artists for Universal, Sony, and Atlantic Records, and artists that have gone onto successes on MTV and VH1, including writing and producing for a diverse array of artists from Jennifer Lopez to Panic At The Disco.   Alex Houton has also produced music spots for ABC, CBS, MSNBC, BRAVO, ESPN, & and music production for TV spots for Comcast, Trim Spa, and many others.

Alex Houton is also an accomplished musician and a Berklee College Of Music alumni. In the 1990’s Houton was a guitar, bass, and vocal portfolio transcriber and manuscript arranger of dozens of “authentic transcription” books and magazines for major music publishers including Guitar World Magazine, Guitar School Magazine, Warner Bros., Hal Leonard, and Cherry Lane. His work can be found in schools, libraries, and music stores worldwide, as he is credited with authentic guitar transcription books for dozens of artists including BB King, Yes, The Beatles, Jewel, Pearl Jam, AC/DC, Pantera, Nirvana, Garth Brooks, The Traveling Wilburys, Green Day, Iron Maiden, Warrant, Alan Jackson, Pat Metheny, Metallica, Crosby Stills and Nash, Bush, Credence Clearwater Revival, Alice In Chains, Extreme, George Harrison, Billy Joel, The Black Crowes, Peter Frampton, Melissa Etheridge, Aerosmith, Pink Floyd and many others.

At ArtistDevelopmentandProduction.com you can find over 30 years of music industry experience and business knowledge.