If you’re an independent musician, you know that getting your music heard is a constant struggle. In today’s music industry, it’s no longer enough to just release an album and hope for the best. You need to be strategic, and TikTok is one of the most powerful tools at your disposal. With its massive user base and algorithm that favors original content, TikTok can be the key to getting your music heard by millions of people.
But how do you get your original songs to go viral on TikTok? Here are the top 5 strategies:
- Write a TikTok-friendly song
First and foremost, your song needs to be something that people will actually want to listen to on TikTok. This means writing a song that is short, catchy, and easy to dance to. TikTok is all about viral trends, so your song should be something that people can easily incorporate into a dance challenge or lip sync video. Think about what’s popular on TikTok right now and try to incorporate those trends into your song.
- Participate in TikTok challenges
One of the best ways to get your music noticed on TikTok is by participating in challenges. TikTok challenges are viral trends that encourage users to create content around a specific theme or concept. By participating in challenges, you can get your music in front of a wider audience and potentially go viral.
To participate in challenges, you’ll need to create your own content using your music. This could be a dance video, a lip sync video, or something more creative. Be sure to use relevant hashtags and participate in challenges that are related to your genre.
- Collaborate with TikTok influencers
TikTok influencers have massive followings and can be incredibly influential in promoting your music. By collaborating with influencers, you can get your music in front of a wider audience and potentially go viral.
To collaborate with influencers, you’ll need to reach out to them and pitch your music. Be sure to provide them with high-quality audio files and any other promotional materials they may need. You can also offer to pay for their services, but be prepared to negotiate.
- Use TikTok ads
TikTok ads can be a powerful way to get your music in front of a targeted audience. TikTok offers several ad formats, including in-feed ads, branded hashtag challenges, and branded effects. By using TikTok ads, you can reach a wider audience and potentially go viral.
To use TikTok ads, you’ll need to create a TikTok Ads account and set up your campaign. Be sure to target your ads to the right audience and use engaging visuals and music to capture their attention.
- Create your own trends
Finally, if you really want to go viral on TikTok, you need to create your own trends. This means coming up with a unique concept or dance challenge that is related to your music. If your trend catches on, it could be the key to getting your music in front of millions of people.
To create your own trends, you’ll need to be creative and think outside the box. Try to come up with something that is fun, engaging, and easy to replicate. Be sure to use relevant hashtags and encourage your fans to participate.
In conclusion, getting your original songs to go viral on TikTok requires a combination of creativity, strategy, and persistence. By following these top 5 strategies, you can increase your chances of success and get your music heard by millions of people. Remember to be patient and keep experimenting until you find what works best for you. Good luck!