Author Archives: Alex Houton

Artist Development: How Do I Start?…Essential Tools

I get a lot of singers, songwriters, and musicians that come to me asking about artist development and music production.  One of the most common questions is how to get started. There is a lot of information about successful artists that talk about how they achieved success, but much of it glosses over the actual…

Continue Reading →

Being Completely Obsessed Is The Only Path To Success

Years ago, when I was a music teacher, I had a student who came in one day and said, “Man, this stuff is a lot harder than I thought.” Now justified or not, I took a bit of offense to that. Not because he was being insulting, but because the nature of being a musician…

Continue Reading →

7 Habits of Highly Ineffective Music Artists

Over the years that I’ve worked in artist development and music production, I’ve been able to see many artist’s habits. The habits of the successful people and effective artists get lots of attention. But let’s take a look at some of the habits of some ineffective artists. 1) Waiting One of the ineffective habits I’ve seen…

Continue Reading →

The Beatles

5 Reasons Why You Should Join A Band Someday

Steve Jobs once said, “My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check.  They balanced each other and the total was greater than the sum of the parts.  That’s how I see business: great things in business are never done by one person,…

Continue Reading →

What is “Artist Development and Production”?

When I tell people that I’m a music producer and that I do artist development and music production for a living, their reaction is usually something like “Wow! That’s so cool!….Um…What exactly is that?” Like so many other things about finding information about the music industry, there seems to be a great deal of confusion…

Continue Reading →

You Can Make More Money, But You Can’t Make More Time.

One of the most common things I’ve noticed when talking to thousands of aspiring music artists about artist development, is that some people are risk averse and some people aren’t. The truth about the music business is that it’s a huge risk. There are no guarantees and anyone who promises that they can make you…

Continue Reading →

Page 2 of 2